Adidas Watch - Impossible is nothing
Adidas Men’s Adi-Star Series Watch ADP1040
The history of Adidas started in Germany back in the 1920’s. When Adolf Dassler, the company’s founder, used his nickname, “Adi” to give the company its now popular name. Dassler’s goals were to create a high performance shoes for all athletes in Germany and eventually all of Europe. With almost 80 years of experience behind them, Adidas is now known world wide as a top design in athletic apparel and accessories. Athletes around the world now rely on Adidas watch wrist gear to monitor and enhance athletic performance.
The Adidas brand attitude “Impossible is nothing” drives all Adidas brand communication initiatives and helps Adidas strengthen its brand’s bond with the consumer. Adidas has a clear mission – “to be the leading sports brand in the world”. To accomplish this mission, the organization at adidas is segmented to meet the needs of distinct groups of sport-oriented consumers. Their products and marketing initiatives primarily focus on key global sports categories and on the sports lifestyle market. With their broad but selective distribution approach and their pricing strategy, Adidas clearly position itself as a premium brand in all markets.